Government sponsored public outreach presents its own set of issues, not the least of which is a long history of dry fact-filled communications. Our approach is to adobt the same thinking and skills to outreach as to any consumer product. Emotional awareness, storytelling and a thorough understanding of the audience take outreach to a new level of effectivness. This spot, for watershed protection in Ventura County, CA was aimed at young people to raise their awareness of the "junk" that is found in unprotected watersheds.